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Land Rover Defender arrives in June – hefty price tag only for the very rich

Land Rover Defender arrives in June – hefty price tag only for the very rich

The much-anticipated Land Rover Defender 110 will be launched in June 2020 for the southern African market, Land Rover South Africa announced earlier this week. The short-wheelbase version, the Defender 90 will be launched later in the year. For the latter, Land Rover SA has started the process of taking pre-orders.

At the same time, Land Rover SA published guideline prices for both the 110 and the 90. Sad to say, the new Defender is no longer an affordable offroader for the average person. According to the pricing schedules, the standard Defender 110 with a D240 engine, will still knock its owner back a cool N$1 million. The Defender which is punted by Land Rover as a workhorse, now ranks up there with the luxury models like the Discovery. The top Defender models approach the N$1.5 million price bracket.

Still, despite the hefty price tag, Land Rover SA said interest in the new Defender 110 is elevated with more than 12,000 configurations requested on the Land Rover website. More than half of this number have chosen one of four offered accessory packs.

“Since its world premiere at the Frankfurt Motor Show in September 2019, Land Rover South Africa has experienced remarkable interest for the new 4×4,” Land Rover SA stated.

In addition to the more than 12,000 configurations, the Land Rover South Africa website has seen over 76,000 visitors to its new Defender pages, and over 9000 digital Defender brochures have been downloaded.

Both the 110 and the 90 will initially offer either a D240 diesel or a P300 petrol engine. The top of the range model at launch will be a P400 straight-six petrol with mild-hybrid (MHEV) engine technology.

Trim levels for both bodies comprise top of the range Defender X models, as well as Standard, S, SE, HSE specification packs. An exclusive First Edition model features a unique specification pack and will be available throughout the first year of production.


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SADC Correspondent

SADC correspondents are independent contributors whose work covers regional issues of southern Africa outside the immediate Namibian ambit. Ed.