SADC Correspondent | Oct 30, 2018 | 0
Standard Bank launches 2013 Auto Show
Banks go all out to bring best deals to car buyers
Standard Bank will again host the annual Standard Bank Namibia Auto Show in partnership with the annual Biltongfees, at the SKW sports field on 05 and 06 July. In a period of just over a month, car enthusiast get a second chance to take up one of the many special offers, and to sign for a car at the show. Going by the overwhelming support for car dealers at the Bank Windhoek Motor Show that ended last Saturday, the Standard Bank Auto Show maintains the momentum of the auto industry.
It has become standard strategy for car dealers and financial institutions to form partnerships with large anchor events. The Bank Windhoek Motor Show is anchored in the Tourism Expo while the Standard Bank Auto Show depends on the large and extensive crowds drawn by the annual Biltongfees, a major winter highlight .
The bank is expecting 20,000 visitors to the 2012 Auto Show. The main objective of this event is to provide a platform for selected dealers, suppliers and stakeholders in the market to showcase their vehicles and other products and to create awareness among potential buyers over a two-day period in a secure environment.
The 2013 Auto Show will feature a number of local vehicle franchise holders, as well as bike and boat dealers. This year, for the first time, the Standard Bank Auto Show will be displaying micro aeroplanes and also include a 4X4 Vasbyt track. This is expected to be one of the highlights of the show, especially as it takes place in mid-winter. Exhibitors at last year’s Auto Show had to scrape of thick frost from their cars on display before the visitors arrived. This icy element will make the Vasbyt track a true vasbyt.
“The overwhelming number of visitors, positive feedback from customers, dealers as well as good business and network opportunities derived from the show exceeded our expectations by far at last year’s Auto Show with a value of N$42 million. This year it will only be bigger and better,” said Standard Bank’ s Chief Executive officer, Mpumzi Pupuma at the official launch in May.
Visitors to the show can look forward to a number of side attractions. These include entertainment by leading Namibian and South African artists; a display of trucks; a display of Old Wheelers, entertainment for the kiddies and various other activities that Standard Bank is keeping under wraps for now.
“We will be rewarding the outstanding performance of dealers that have worked in partnership with Standard Bank Namibia an all-expenses-paid trip to the Arctic Challenge later this year. We are providing the Auto Show at no cost to the dealers and participation is absolutely free,” confirmed Standard Bank Namibia’s Head of Vehicle and Asset Finance, Wim Lötter. He said that special finance terms will be announced closer to the event date.