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Employing augmented reality to gain customer insight

Employing augmented reality to gain customer insight

By Jacquiline Pack; Executive Officer Marketing and Corporate Communication Services at Bank Windhoek.

The growing use of alternative methods to reach and communicate with customers cannot be ignored. The rise in the use of machine learning, Artificial Intelligence (AI) and Augmented Reality (AR)have become tools that not only engages customers in a new creative form, but also assist marketers to better understand their target audience’s changing needs and behaviour.

To put the above in practice, Bank Windhoek recently launched its unique Selekt Gold Offering, aimed at customers who earn N$15000 or more per month. What made the launch exciting was the introduction of a completely new customer touchpoint that enables them to interact with our brand at their convenience.

The introduction of the Zappar app to our customers has enabled us to integrate and explore AR as a tool to enhance our total channel exposure, distribution and reach.

AR is the technology to overlay information, such as sounds, images and text, on the world we see.

We are continuously exploring new innovative ways to engage with our customers in any environment they find themselves in. We want to be seen as a brand that does not impose, but rather meet and let customers opt in to the engagement approach they prefer. This is what the customer demands and will be the future going forward.

Bank Windhoek’s Zappar app has sparked huge interest within both prospective and current customers who were able to easily navigate and access our brochure with product content as well as view the product video. The view is three dimensional, which allows for a unique experience and we also included hyperlinks to our website where customers can complete online applications. This will be channelled through to the branch of their choice.

Bank Windhoek has also been able to gain data, which will in future provide the Bank with customer insights such as what times our customers engage with our brand and what content is relevant. We believe that we need to be innovative as we serve a diverse group of customers. It is critical for marketers to remain relevant in catering to customer’s needs. We are positive that this customer touchpoint will meet our customers’ needs, cementing Bank Windhoek as a top Namibian brand.


Following reverse listing, public can now acquire shareholding in Paratus Namibia


20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.