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Making parenting easier, one nursery at a time

Making parenting easier, one nursery at a time

Beatha Shitemba, owner of Nels Babies, an online nursery decoration company, has come a long way from just producing crib bedding and nursery accessories.

She has added value to the local economy, created jobs, manufacturers locally and design products that are especially made for an African market.

Beatha who officially launched her Nels Babies in 2017 who was nominated for Emerging Entrepreneur for 2017, now has been voted as the Best Fashion Tech Startup 2019 Namibia by the Southern African Startup Awards.

She said even though she has been recognised for her work, it has not been easy and one of the main challenges of starting a business always capital, however bootstrapping is becoming very popular, because with a certain amount from saving, one is able to get the business off the ground.

“The challenge of administration work involved in running a business is frustrating and I believe we have a long way to go in terms of what is required from Micro Small Business Enterprises and Small Business Enterprises, especially when it comes to tax and vat administrations,” she explained.

Beatha has a passion for what she does and a huge part of their focus at Nels Babies is to create products which will make parenting more exciting, less stressful and easier and enjoy being part of very parents journey.

“We are also glad to be part of the movement of supporting local production, we love being part of this journey and I believe that is what sets us apart from all the other competitors who simply import products from China and other countries to resell them in Namibia,” she explained.

Giving some advice to other starter-up companies, Beatha said start small and build a strong foundation when starting

“Have monitoring and operational tools to drive your business in the right direction, but most importantly get a mentor and build great relationships,” she added.

According to Beatha the best part of what she does is seeing an idea come to fruition is the most exiting part of the process and being able to make a difference in people’s lives.

“To see babies and toddlers cared for and loved as seen by the efforts parents put in, brings me such join,” she added.

For the future Beatha and her team plan on going big, by focusing on the wholesale market, recruit team team members and open a showroom.

“Becoming a parent is one of the most joyful things in life, but also one of the most stressful, therefore apart from being a fashion tech we would also like to position ourselves as a baby tech or a high tech helper who will relieve some of the worry, so parents can enjoy the moment,” she concluded.

Caption: Beatha Shitemba, owner of Nels Babies uses fabric produced with ultra colour technology using water-based, ecologically safe pigment inks for her products.

About The Author

Mandisa Rasmeni

Mandisa Rasmeni has worked as reporter at the Economist for the past five years, first on the entertainment beat but now focussing more on community, social and health reporting. She is a born writer and is working on her degree in Journalism at the Namibia University of Science and Technology (NUST). She believes education is the greatest equalizer. She is the epitome of perseverance, having started as the newspaper's receptionist in 2013.

Following reverse listing, public can now acquire shareholding in Paratus Namibia


20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.