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Mobile apps help improve customer experience

Mobile apps help improve customer experience

Creating a mobile app is a phenomenal tool to help businesses improve their corporate image and overall reputation, especially if they want to improve their customer service experience and boost their brand. Customers will likely benefit by being able to access products and services anywhere anytime.

Mobile apps are the easiest way to connect and communicate with customers and they are also changing the way clients interact with brands and businesses. Business leaders are fast realising that mobile apps are one of the most effective strategies to boost business growth.

Mobile apps have been part of our digital lives for more than a decade already and they have created a massive revenue stream for many businesses. It is estimated that by 2020, mobile apps will be generating revenues of US$188.9 billion through subscriptions and in-app advertising.

Bluegrass Digital CEO Nick Durrant said choosing a development framework was traditionally the biggest challenge for mobile app development.

“However, with its flexible and diverse capabilities, React Native has become one of the most popular frameworks amongst developers. It is a framework for cross-platform app development and will certainly be shaping the future of app development,” he added.

The biggest advantage of using React Native is to allow the user to enjoy the native experience. It is also an open source framework that caters for both iOS and Android mobile platforms. More importantly, it provides a cheap and fast track to completion.

Durrant said this framework has gained huge popularity as it uses JavaScript as the programming language and the same code can be shared between multiple operating platforms.

“Numerous renowned companies have used React Native to develop their mobile apps, they include the likes of Facebook, Instagram, Uber Eats, Pinterest, Salesforce, Wix, Bloomberg, KFC, Vogue and Wallmart,” he added.

React Native enables developers build mobile apps much faster, it has gained massive support within a large community of developers. Open source allows for many components to be used locally which reduces the development time by more than 50 percent.

In React Native, the developer only needs to write code once for various platforms. By reducing the development cycle and resources, business owners can save a lot of time and money. It is possible to cut the development efforts without compromising on quality and productivity.

Most of the React Native APIs are cross-platform which means developers can build both Android and iOS apps through a single framework and simultaneously through one codebase. One can also embed the code to provide an authority that is more platform-specific to the app.

Along with JavaScript, React Native serves as a framework to develop the most robust apps. They function exactly like any native app but the React Native framework ensures a seamless operation of the most complicated apps, outperforming the actual native apps.

React Native provides flexibility and makes it easy to transform a website into a mobile app. Code can be reused as many times as required within the React Native framework. The entire design is extremely intuitive and developers can easily understand the program, regardless whether they are involved with the project or not.

The live update feature is one of the most significant advantages of using React Native as a framework. Developers can automatically push the necessary updates to the handsets of the users, removing the need for app store updates. Users no longer have to deal with incompatibility issues with older versions, they now get the latest version of the app direct to their handset.

One can also develop hybrid apps within the framework of React Native. A few other benefits include low development cost, easy integration and reduced maintenance.

“If you have a lower budget and want to develop your app quickly then React Native would be the best choice. React Native is one of the most cost effective frameworks available today. Furthermore, hiring React Native developers for mobile app development could save a lot of time and money,” he concluded.


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Following reverse listing, public can now acquire shareholding in Paratus Namibia


20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.