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Local bank’s social media campaign to contribute to the fight against TB in the community

Local bank’s social media campaign to contribute to the fight against TB in the community

The winner of the #Journeying-Together social media campaign was recently announced by Bank Windhoek. Imelda Katjau emerged as the winner and her dream of making a difference in the lives of Tuberculosis (TB) patients came true.

Katjau won N$10,000, which will go to her community initiative of setting up a soup kitchen, which will provide healthy meals to TB patients who were not taking their treatment due to a lack of regular nutrition.

The funds will be used by Katjau to stock up the soup kitchen and to further support her initiative, Pick n Pay, Katutura Black Chain will contribute a monthly gift card worth N$1000 for the duration of the project, where the food will be daily prepared to ensure patients get the necessary nutritional value prepared by the stores chef.

“I will fight for my TB community until I retire from my profession and thank you everyone for making this possible, our patients will appreciate it very much,” said Katjau, who is a registered Nurse by profession and is a community based TB Care Coordinator employed at the Ministry of Health and Social Services’ Directorate of Special Programmes HIV/AIDS Tuberculosis and Malaria Department.

Jacquiline Pack, Executive Officer of Marketing and Corporate Communication Services at Bank Windhoek said as a connector of positive change, they are confident that this initiative will positively impact the lives of their TB patients.

#Journeying-Together social media campaign, is part of the Bank’s Brand campaign, where participants were randomly video interviewed as they shared ideas on how they would positively contribute to making a difference in their communities if they had N$10,000.

According to the bank this is only the first part of the campaign on social media, there will be another nationwide competition that will follow similar structure that will be launched next week.

Namibians over the age of 18 are encouraged to identify a pressing need in their community and share a video with the Bank via Facebook messenger or inbox mentioning what they would do to tackle the issue if they had N$10,000 and how they would do it.

Caption: From left to right: Ongame Mutorwa, Digital and Social Media Manager at Bank Windhoek, Veno Mbuende, Communication Practitioner of Electronic and New Media also from the Bank, Imelda Katjau, the winner of #Journeying-Together social media campaign, Rhodda Lambert, Customer Service Officer at Pick n Pay and Roger Bezuidenhout, Chef at Pick n Pay Katutura Black Chain retail store.


About The Author

Mandisa Rasmeni

Mandisa Rasmeni has worked as reporter at the Economist for the past five years, first on the entertainment beat but now focussing more on community, social and health reporting. She is a born writer and she believes education is the greatest equalizer. She received her degree in Journalism at the Namibia University of Science and Technology (NUST) in June 2021. . She is the epitome of perseverance, having started as the newspaper's receptionist in 2013.