Guest Contributor | Oct 5, 2021 | 0
Olympic channel content on digital platforms in Sub-Saharan Africa launched
With the countdown to the Olympic Games Tokyo 2020 underway, SuperSport has debuted Olympic Channel content on their digital platforms further engaging DStv and GOtv audiences with the Olympic Movement all year round.
The Olympic Channel section will be available on supersport.com offering fans Olympic-themed programming from across the globe, with an emphasis on their favourite local athletes, teams and sports under the “Olympic Channel” brand.
In addition to locally-produced features created by SuperSport and social media content, visitors will be able to watch Olympic-themed original series and documentaries produced by filmmakers from around the world commissioned by the global Olympic Channel. Fans will also be able to access breaking news stories on the road to Tokyo 2020 and insights into the next summer edition of the Youth Olympic Games (YOG) set to take place in the Senegalese capital of Dakar in 2022.
Original content available includes “APART” from the award-winning film series “Foul Play”, which features Odessa Swarts and her son, Wayde van Niekerk, sharing their personal journeys in sport against the context of apartheid, and “Africa Cycling Revolution”, a lively and entertaining series uncovering a new generation of cyclists and showing how the sport is attracting new audiences in the region.
“With Tokyo 2020 just over a year away, we look forward to further developing our partnership with SuperSport across multiple platforms with the common goal of building excitement for the upcoming Olympic Games through relevant and local content that engages their audience,” said Mark Parkman, General Manager of the IOC’s global Olympic Channel.
The new digital presence follows the 2018 launch of Olympic Channel programming blocks on SuperSport in support of their media rights agreement with the International Olympic Committee (IOC) for the Olympic Games and Youth Olympic Games through 2024 which also includes the launch of a 24/7 linear Olympic channel prior to Tokyo 2020.
Gideon Khobane, Chief Executive of SuperSport, said: “The countdown has begun in earnest for the 2020 Olympic Games and SuperSport is determined to bring the many stories and the vibrant build-up to viewers across the African continent. Doing so via our popular digital platform and the Olympic Channel ensures a wide reach and will complement our linear broadcast offering. Our partnership with the IOC is something we cherish and we look forward to building towards the action in Tokyo, where Africa will be well represented.”
The agreement includes distribution in 45 territories in Sub-Saharan Africa including Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, Democratic Republic of Congo, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, São Tomé and Príncipe, Senegal, Seychelles, Sierra Leone, South Africa, St Helena and Ascension, Swaziland, United Republic of Tanzania, Togo, Uganda, Zambia and Zimbabwe.