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Why your business should do a social media takeover

Why your business should do a social media takeover

By Mufaro Njabulo Nesongano
NWR Corporate Communications and Online Media Manager

Recent statistics from NapoleonCat indicate that there were 579,300 Facebook users of which 220,000 were aged between 25 to 34 while there were 193,500 Instagram users of which 71,000 were aged between 18 to 24 as of March 2019 in Namibia.

With such a significant part of the population active on social media, there is every reason for your brand to want to increase its visibility on these social media platforms.

One way of doing this is through having a social media influencer taking over your social media accounts with the sole purpose of providing relevant content to your followers. This content can either be information that you created yourself or their experience of your products/services. The advantage of such an arrangement is that your brand can benefit from the “influencers” followers and personal approach in providing information related to your organisation.

However, when doing such an undertaking they are certain aspects you need to consider to ensure that the social media takeover is successful. The first thing that your organisation should decide upon is who will takeover your social media accounts. Will you choose a celebrity or an employee who has a massive following on social media? The benefits of each will depend on what your organisation would like to achieve out of the social media takeover. Another consideration that you must determine is whether the influencer will takeover all your social media accounts or only one of them. This will ensure that the content they generate speaks to the audience that follows that account.

One of the most important things that you should do is to create a framework that determines what exactly you want out of this social media takeover. Things you can look at are how long will they takeover the accounts, how many posts will they create but most importantly you must provide your brands do’s and don’ts to avoid any surprises. Although, you must avoid having many limitations as this might drown the influencer’s voice and personality. After having communicated your expectations, you then need to provide the influencer with access to your social media accounts for them to get ready to start posting.

Something not to forget is to promote the social media takeover to your followers to have them look forward to it. Also, this will help them understand when they start seeing posts on their feeds that don’t seem like the way you usually post as a business.

If your organisation decides to go this route to increase its awareness, it should also ensure to evaluate the social media takeover once it’s done to correct things that might not have gone according plan. Nevertheless, one sure thing is that as organisations, one cannot avoid the impact social media influencers have.


 

About The Author

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Following reverse listing, public can now acquire shareholding in Paratus Namibia

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20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.