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National Clean Up campaign launched

National Clean Up campaign launched

The Minister of Environment and Tourism, Pohamba Shifeta launched the second National Clean Up campaign this week. The event is set to take place on Saturday, 21 September.

Shifeta said government is planning a two-pronged approach to the national clean-up campaign; a clean-up and awareness and information campaign to change the behavior and mindset of all of the population.

Shifeta said the reason the date is set on 21 September is to give government sufficient time to plan and prepare for the event.

“It will also bring Namibia in line with the commemoration of World Clean Up Day, which originated in Estonia in 2008 and is now held annually. It involved an estimated 17 million people across the globe last year in 158 countries,” Shifeta said.

Shifeta urged all respective governors and regional councils to again mobilize the necessary preparatory structures at the regional level to plan and take forward this campaign. The second part of the campaign will be a sustained awareness and information campaign to change the behavior and mindset of all of the population.

“This year, the Anti Littering Campaign will be spearheaded by the Environment Ministry and the Ministry of Information, Communication and Technology and we will also be reaching out to a number of partners active in the area of waste management,” he added.

Shifeta said it the campaign will target all sectors of the population through various communication, education and public awareness initiatives. However he will especially be targeting the youth as they are the future leaders and inheritors of the environment.


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