Artists come together to create ‘Beat of Namibia’
Breweries brand, Tafel Lager officially introduced its ‘Beat of Namibia’ song in celebration of the country’s 29th Independence.
The song was produced by Sam-E Lee with the support of artists like, Sunny Boy, Treza, Adora, Bertholdt, TheFuturelsGiggz, KP Illest, Top Cheri and Gettho Ballerina.
Elize van Kradenburg, Senior Brand Manager at Namibia Breweries Ltd (NBL) said they believe “there is more that connects us than divides us, a sentiment that is the foundation of the ‘Beat of Namibia’ campaign.”
“What better way to honour this unity than by giving it a platform through music, the universal language everyone in the world understands, therefore we are excited to use music as the vehicle to bring cultures together and create a sense of patriotism,” she added.
Tafel Lager launched the ‘Beat Namibia’ campaign 6 weeks ago by inviting Namibian from all walks of life to be part of creating a song for Namibia, where they asked people to send in 15-second video clips showcasing their own, unique beats, tunes and dance moves for a chance to be featured in the biggest song ever made in the country.
According to Tafel Lager, people send in videos of them playing drums on empty paint cans, to the sound of traditional ululating and sharing of secret dance moves, and this entries created a cultural melting and so the ‘Beat’ was born.
Every entry was curated by the Tafel Larger team and used to build the song, a beautiful chemistry of co-creation that encapsulated the Beat of Namibia, and Independence Day started on a more exciting not for every person that entered the campaign, where each one of them woke up to the ‘Beat of Namibia’ on their phones.
The proudly local creation was also heard in every corner of the country on national radio stations, NBC Television and DStv, therefore Tafel Lager hopes that The Beat of Namibia is carried forward by each and every Namibian and that it will foster a sense of pride, and connect us as one nation.