MTC goes to full ICT
“Customers are more connected, vocal and demanding than ever before. What they want, above all, is a personalized experience; they want telecommunications companies to know what they need and provide it in one go and on the move” said Miguel Geraldes Managing Director at MTC.
The ubiquitous use of the internet by an increasing number of Namibians in their everyday lives has prompted MTC to investigate the lucrative but locally unexplored field of e-commerce. Geraldes emphasised this by saying “Already figures show us that globally in 2011, 50% of all clothes that people wear were sold online, a increased from 37% in 2010.
“Changing habits of customers are forcing telecommunications companies to look into innovative ways of bringing their services to its customers using mobility. Studies concluded in 2012, by I-Consumer US – a digital consumer researcher – show that people only spend 22% actively talking on their cellphones, as compared to 61% in 2008. The rest of the 78% is spend on social networking, online shopping, gaming, messaging, and audio which suggest that a data tsunami can be expected.
Geraldes says this data tsunami leads to specific challenges. Given the fact that mobile is the main trend, it provides an indication of the future demand that mobile operators must be able to handle.
“Considering the changes in the telecommunications industry – and the relative swift changes towards mobility in telecommunications, MTC wants to be one single ICT supplier and become an entrenched Namibian company that is more than just a telecommunications operator” says Geraldes adding that MTC will continue to invest in network infrastructure. “This will be state of the art, coupled with high capacity transport network simultaneously providing leading-edge storage and processing data centre networks.”
“For any service provider to be successful it needs to identify and offer what the customers need and want as well as consider the quality of the service they would accept, at the prices they are willing to pay, and making best use of the resources available to supply theses services. Our modes of operation will be simple in that it will be based on the principles of a convergent network providing the best coverage speed, highest reliability, and integrated management for a unified metro network common services platform, seamless delivery everywhere and cross network optimization”.
“The advantage to our customer is support of differentiated service levels and advanced traffic management. [This inevitably] improves cost efficiency.
“By maintaining the combination of all these variables it allows MTC to continue enjoying its current position in the market as well as the much-needed profitability to maintain the capacity to invest in network infrastructure and in human resources to drive the plans moving forward.