Select Page

Wildlife Resorts making strides in Turkish marketing drive

Wildlife Resorts making strides in Turkish marketing drive

For the past four years, Namibia Wildlife Resorts (NWR) has been making steady progress in creating awareness about its establishments within the Turkish market.

The initial drive to do this began with the encouragement of the former Turkish Ambassador to Namibia, Ambassador Deniz Cakar for NWR to go and present their establishments to the Turkish market. Soon after returning from Turkey, NWR was able to secure some tours.

To avoid losing the momentum created, NWR began attending the Travel Turkey Izmir Tourism Expo three years ago which is one of the leading tourism shows in Turkey. Just last week Ms Esther Ndilula, NWR meetings, incentives, conferences and events and tour planning manager returned from the 12th edition of the fair and was very satisfied with the leads that she made.

“One thing that came out clear was that Africa is gaining momentum within the Turkish market. Most of the tour operators and individuals I spoke to seemed to think of Africa as this exotic destination which has so much to offer but is unknown to them. By attending the fair, we had an opportunity to solidify further our position as the accommodation of choice for Turkish visitors coming to Namibia”, said Ms Ndilula.

While in Turkey, Ndilula held a meeting with Levent Demirel, group head: strategic planning, coordination and marketing of the Association of Turkish Travel Agencies (TURSAB) on what NWR can offer their more than 10 000 members.

“During our meeting, Demirel highlighted how Turkish tourists were looking at Africa as their preferred destination. Our presence at the fair showed him how serious we are about getting Turkish tourists to Namibia. It was therefore up to us to keep the brand alive”, said Ndilula.

It is evident that tourism has shown resilience during the financial challenges that Namibia has been facing. It is for this reason that some thought leaders have been highlighting the benefits that countries can derive from making further investments within the industry. Quite recently, aircraft and aerospace manufacturer Airbus released a White Paper, which showed the role aerospace technology could play in addressing socio-economic challenges on the African continent.

At the launch of the paper, Elcia Grancourt, United Nations World Tourism Organisation (UNWTO) Director, Regional Department for Africa was quoted as saying, “our long-term forecast shows that Africa is expected to more than double its arrivals to 134 million by the year 2030”. Currently, Africa receives 63 million international visitors with a tourism receipt of U$ 37 billion.

“Tourism had become one of the fastest growing economic drivers across the world with about one out of 10 jobs supported by the sector and contributing to 10 per cent of the global gross domestic product (GDP)”, she further added.


Caption: Esther Ndilula, NWR meetings, incentives, conferences and events and tour planning manager with some clients who wanted to know more about Namibia at the NWR stand in Izmir, Turkey.


About The Author

Intern

The Economist accommodates two interns every year, one per semester. They are given less demanding, softer issues to hone their skills, often with a specific leaning to social issues. Today, many of our interns are respected journalists or career professionals at economic and financial institutions. - Ed.

Following reverse listing, public can now acquire shareholding in Paratus Namibia

Promotion

20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.