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How rainmaker gained 8.7 Million views for Namibia – Website marketing continues to boost tourism

How rainmaker gained 8.7 Million views for Namibia – Website marketing continues to boost tourism

In December 2017, the unique rainmaker VISTA.360 virtual tours, powered by Google Street View Trusted, was viewed by more than 5 million people. This means that during the course of 2017, 5 million potential guests were focused on Namibia, an incredible milestone.

Ten months later, that figure already increased to more than 13.6 million and it keeps growing due to rainmaker digital activities for Namibia and its Hospitality and Tourism Businesses.

This is more than an average of 18,630 views per day since the very first VISTA.360 virtual tours by rainmaker were published and a record 32,500 views per day throughout the past five months. This marks an astonishing achievement for Namibia as a destination and a great prospect for rainmaker digital Hospitality and Tourism customers.

Here’s where you can use this kind of exposure to your company’s advantage

Our VISTA.360 virtual tours for Google are seamlessly integrated in Google Search and Google Maps, Google Hotel and other Google Services. They can also be used on your WebSite and your Facebook Page. They gain significant numbers of new visitors to your website which will result in many more direct bookings with no commission paid.

According to Chris McIntyre, Managing Director of the Tour Operator, Expert Africa, rainmaikers’s great 360s have helped us bring Namibia, and many of its lodges and camps, to life for our websites visitors.

“Working with them has vastly improved the images and perspectives that our prospective visitors can see on Namibia, and they have certainly helped us to persuade more visitors to visit this stunningly beautiful country. rainmaker digital is the only Google Street View Trusted Agency native to Namibia and one of only seven Trusted Agencies native to Africa,” he added

Meanwhile, according to rainmaker travellers are more likely to choose an accommodation establishment based on their visual representation of themselves.

Caption: Chris McIntyre, Managing Director of the Tour Operator, Expert Africa.

About The Author

Mandisa Rasmeni

Mandisa Rasmeni has worked as reporter at the Economist for the past five years, first on the entertainment beat but now focussing more on community, social and health reporting. She is a born writer and is working on her degree in Journalism at the Namibia University of Science and Technology (NUST). She believes education is the greatest equalizer. She is the epitome of perseverance, having started as the newspaper's receptionist in 2013.

Following reverse listing, public can now acquire shareholding in Paratus Namibia


20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.