Multinational hospitality company launches ‘Big Five’ for Sustainable Travel and Tourism across Africa
Multinational hospitality company that manages and franchises a broad of hotels and resorts, Hilton this week announced an initial investment of US$1 million to drive sustainable travel and tourism in Africa.
To do so, the company will focus on five key areas – Hilton’s Big Five: Youth Opportunity, Water Stewardship, Anti-Human Trafficking, Local Sourcing and Protecting Wildlife.
This announcement follows the recent launch of Hilton’s Travel with Purpose 2030 goals to double its investment in social impact and cut its environmental footprint in half across the globe.
Speaking at the Africa Hotel Investment Forum in Nairobi, Chris Nassetta Hilton’s President and CEO said, “Hilton is committed to creating a positive social and environmental impact in every community where we operate. Africa is an incredibly diverse continent, with equally diverse challenges and opportunities — and as we continue to grow in the region, we are focused on doing so in a way that promotes sustainable travel and tourism.”
“Today we are pleased to take our efforts to the next level with an initial commitment of US$1 million, which will allow us to invest in and scale up initiatives that build skills among young people, mitigate risks in human trafficking, engage local entrepreneurs across our supply chain, improve water efficiencies and promote responsible wildlife-based tourism,” he added.
“Hilton’s President and CEO’s visit to Africa is timely and sends a strong signal to environmentally conscious investors across the continent. It will set higher standards for future projects in the hospitality industry throughout Africa. Hilton’s growing interest in Africa’s promising and emerging market is a windfall for job creation among youth and will significantly contribute to sustainable economic growth and shared prosperity,” said Leila Ndiaye, President & CEO of the Initiative for Global Development.
Hilton’s Big Five will build upon an existing foundation of partnerships and initiatives to deepen the company’s impact and to inspire positive social and environmental change across its value chain.
Hilton’s existing 41 operating hotels in Africa have carried out 460 volunteering projects since 2012 to support their communities and manage their environmental impact.
Hilton has been operating continuously in Africa since 1959 and is committed to long-term sustainable growth across the continent. With 53 properties in its development pipeline Hilton expects to double its portfolio of hotels on the continent during the next five years, including entering new markets such as Botswana, Ghana, Swaziland, Uganda, Malawi and Rwanda. (APO)