Hair, skin and nail extravaganza

It is estimated that the average Namibian woman carries N$200 worth of cosmetics in her handbag.  Now cosmetics lovers, salon owners, and beauticians get a chance to witness Namibia’s premiere showcase of the best products in the haircare, skincare and nail care range from local and international cosmetic suppliers.
The Hilton hotel will play host to Namibia’s first ever hair and nails expo. The three-day expo is said to be the biggest showcase of hair, salon, and nail products that Namibians have ever seen. It is also unique in bringing together, for the first time, service providers and suppliers in this branch of the beauty industry.
The Namibia Women’s Expo is a venture of Equator Trading and is the brainchild of CEO, Shireen Branch. Branch owns cosmetic company Razac which caters for high, medium and lower income groups in Namibia, the Democratic Republic of Congo, Zambia and Angola.
The expo is a platform for all industry players including cosmetic suppliers, consumers and industry professionals to come and interact with one another. This show with a difference also serve as an educational platform for professionals to learn new techniques in the beauty industry. Five classes covering hair, skin, and nail care, permanent make-up as well as the Brazilian caucau will be taught by certified accredited professionals. In addition to that the expo will pay homage to hairstylist and nail technicians who will receive awards for hairstyling on Friday and nails on Saturday.
The expo started with a mini make over reception on Thursday evening, and sessions in hair and nail care. Chief Executive Officer of the Cosmetic Export Council of South Africa (CECOSA) Adele Visser will lead a discussion on how to set up a business in the cosmetics industry.
Another goal of the expo is to build a Namibian market for the exhibitors. For instance, among the exhibitors are Namibian cosmetics company, Pewa cosmetics, as well as South African cosmetic companies, Bio Sculpture, Ladine, African Extracts, and Perfect Touch Therapy. Speaking in an interview with the Economist, Branch’s husband Forrester Branch said the company has hopes of taking the expo to Botswana, Kenya, and Zambia as well as hold a Mother’s Day expo in May next year.
Tickets are available at Computicket for N$100 as well as at the entrance.