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African Trash Masks bag award in Berlin

African Trash Masks bag award in Berlin

Local advertising agency, Advantage Y&R’s, ‘African Trash Masks’ campaign won Gold in the ‘Public Interest – Environment’ category at the Epica Awards, held on Wednesday evening in Berlin, Germany.

The Epica Awards are the only prizes in the world judged by journalists working for marketing and communication titles. This provides a different and independent view compared to typical award ceremonies which are more involved in the advertising business.

Commenting on their latest success, Advantage Y&R Creative Director, Toufic Beyhum, said: “Epica is a truly global award, so what’s exciting for me is that our message about the impact trash will have on future generations is reaching beyond Africa, to America, Europe and all across the world.”

African Trash Masks’ has been Advantage Y&R’s most creatively successful piece of work in 2017, having picked up numerous awards.

The campaign features African Masks made from recycled trash that are worn by young children to represent the continent’s future should trash usage continue unchecked. The campaign was aligned with Greenpeace Africa as part of their on-going efforts to raise awareness for pollution and instigate positive change in this regard.

Advantage Y&R commissioned Shawn van Eeden of Creative Lab to photograph the posters, and Namibian artists Petrus Shiimi and Saima Lita to create the actual masks.



About The Author

Mandisa Rasmeni

Mandisa Rasmeni has worked as reporter at the Economist for the past five years, first on the entertainment beat but now focussing more on community, social and health reporting. She is a born writer and she believes education is the greatest equalizer. She received her degree in Journalism at the Namibia University of Science and Technology (NUST) in June 2021. . She is the epitome of perseverance, having started as the newspaper's receptionist in 2013.

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