Advantage Y&R campaign bags international award
Advantage Y&R, a local advertising agency, was recognised at the 2017 Lucie Awards held in New York in the category of ‘Print Advertising Campaign of the Year’ for its ‘African Trash Masks for Greenpeace African’ campaign.
Designed and conceptualised by Advantage Y&R, and photographed by Shawn Van Eeden (Creative Lab), the ‘African Trash Masks for Greenpeace Africa’ featured masks made from recycled trash and was worn by young children to represent the future the continent will have if trash usage continues unchecked.
The masks were also designed by talented local artists Petrus Shiimi and Saima Iita. The campaign was aligned with Greenpeace as part of their ongoing efforts to raise awareness for pollution.
Accepting the award, Creative Director at Advantage Y&R, Toufic Beyhum expressed gratitude, saying “it is incredible that a small agency from Windhoek can win a prestigious award in the Big Apple. Anything is possible.”
Beyhum added, “The African Trash Masks campaign was awarded a Silver Loerie in August and got shortlisted in Cannes, but this Lucie nomination, and subsequently, award came out of the blue. If you look at the list of previous winners, we can really be proud of this achievement, as we are in excellent company.
The Lucie Awards in New York is an annual event which honours achievements in photography. This year’s gala ceremony took place at Carnegie Hall on 29 October.