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Curvy little Swift helped Suzuki set new monthly sales record

Curvy little Swift helped Suzuki set new monthly sales record

Suzuki, the small Japanese car with a big heart, has never been able to sell more than one thousand units in one month in southern Africa, until last month.

This week, Suzuki South Africa announced that thanks to the popularity of its little Swift, for the first time since its formal re-entry in 2008, has the Japanese marque managed to attract more than one thousand buyers.

And the previous record was set only a month ago when in July, 744 Suzukis across all the modesl found new homes with their proud owners.

In Namibia, the most popular Suzuki is the Jimny, a small 4×4 offroader with all the grunt of much bigger bush buffaloes. But with a hefty price tage north of N$280,000 the little Jimny is not cheap so it has found a niche in older, more mature owners who can afford to make this investment.

Suzuki said its August sales record of 1004 units constitutes a 34% increase over the previous July record. At the same time Suzuki said it has reached another milestone in selling its 50,000th unit in the southern African market.

“Last month, we not only broke our own sales targets to set a new sales record for Suzuki, but we also welcomed our 50,000th Suzuki owner to the fold. Selling a total of 50,000 Suzuki vehicles is a significant milestone for a brand that is less than 10 years old and a massive achievement for our dedicated Suzuki dealer network and head office staff,” according to André Venter, the Divisional Head for Sales and Marketing at Suzuki Auto in South Africa.

The Suzuki Swift was Suzuki’s top performer in August with 350 units sold followed by the Celerio with 177 units and the Ignis 144 units.

In May this year, Suzuki announced that it has introduced a new 200,000 km or 5-year mechanical warranty on its entire passenger vehicle range sold from July until December 2017. This promotion replaces the current 3-year or 100,000 km warranty and is included in the vehicle’s price.

The extended warranty has contributed to make Suzuki more attractive as an automotive investment, a fact underscored by the back-to-back July and August new sales records.


About The Author

SADC Correspondent

SADC correspondents are independent contributors whose work covers regional issues of southern Africa outside the immediate Namibian ambit. Ed.