Community Contributor | Jul 3, 2018 | 0
Take part in the Ongwediva selfie competition and win a brand new smartphone
One of the favourite pasttimes of the millennial generation, taking mindless selfies, can win them a brand new smartphone in an exciting competition that is designed to raise the profile of a local bank among the young generation at the Ongwediva Annual Trade Fair.
Jacquiline Pack, Bank Windhoek’s Executive Officer of Marketing and Corporate Communication Services, explained: “Visitors are invited to take part in our social media competition. All they are required to do is to take a selfie at our contemporary mini branch, upload it to Instagram or Facebook using the hashtag #TogetherWeDoBetter. The selfie with the most likes and shares on these social media platforms, will win a smartphone.”
The mini branch Pack referred to is Bank Windhoek’s secret strategy to draw feet at the Trade Fair, starting this Friday 25 August and carrying on for just over a week until Saturday 02 September.
The bank has gone all in with a mini branch that is a complete, functional small branch, dressed in the bank’s new fresh livery and logo. Visitors will be able to deposit funds, open a bank account as well as register for various digital offerings including GoPay, CellPhone Banking and EasyWallet.
At such a popular trade fair with visitor numbers exceeding 100,000 and trying to be noticed among more than 450 competing exhibitors, the bank felt it needed a real presence in a premium spot. For this reason, this year it has booked two adjacent stalls, number 58 and 59 in the premier venue, the Queen’s Hall, and decided to put every effort into making their week-long mini branch stand out.
Explaining the rationale for their over-the-top approach, the bank stated “the Ongwediva Annual Trade Fair has over the years developed into a leading national and international trade and exhibition event on the Namibian business calendar. It continues to draw interest from all sectors of the economy. It further serves as an opportunity to expose the products and services of small and medium enterprises and it creates a forum for smart partnerships with established corporate entities.”
“The trade fair gives Bank Windhoek a unique opportunity to engage with current and potential clients. We are proud of the trade fair’s growth over the years and excited to share a refreshed brand experience with customers” said Pack.