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Businesswomen learn from an expert what to do with social media

Businesswomen learn from an expert what to do with social media

Beate Fahrbach (right) from Fawico won a N$2000 voucher from Lexus to spend on beauty products of her choice. On hand with the gift was Chad Wright (centre), the Lexus Brand Ambassador to help make Beate’s day very special. She was the lucky winner of a raffle at a breakfast meeting of the Economist Businesswomen Club. The hostess was the Managing Director of Bank Windhoek, Baronice Hans (left).

The breakfast was held on Friday morning, 04 August at the Avani Hotel Windhoek.

The ladies were addressed by Brendan Ihmig, a Windhoek-based digital entrepreneur and social media professional. He talked them through the often intricate pros and cons of social media and how to exploit the many possibilities to the advantage of a woman’ s business or career.

Apart from a brief overview on the technologies available, Ihmig pressed upon his audience that content is the deciding factor in the end. The message is more important than the medium or the profile, he told his attentive audience. Ihmig advised them to concentrate on Namibian contacts and Namibian content. Having one thousand followers across the world is good for the ego, but it is futile for business. It is the local environment that must be reached through postings on social media, not the rest of the world, he advised the women.

At the same event, hostess Baronice Hans as the incumbent Businesswoman of the Year, encouraged all women to nominate other women for the Namibian Businesswoman Award. Speaking from her own experience, she reitterated what she said earlier in the week at the official launch that this award opens doors, raises a woman’s profile tremendously, and bring many new opportunities for business or career advancement.

Marietjie de Klerk of Hope Village also spoke at the breakfast, giving an overview of their activities. She received donations from the attending Bank Windhoek ladies which will be used for the children at Hope Village. On the spur of the moment, many of the other women made cash contributions.



About The Author

Mandisa Rasmeni

Mandisa Rasmeni has worked as reporter at the Economist for the past five years, first on the entertainment beat but now focussing more on community, social and health reporting. She is a born writer and she believes education is the greatest equalizer. She received her degree in Journalism at the Namibia University of Science and Technology (NUST) in June 2021. . She is the epitome of perseverance, having started as the newspaper's receptionist in 2013.

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