Coen Welsh | Nov 14, 2017 | 0
Hotel operator targets a projected growth of 150,000 rooms in 38 countries by 2022
Marriott,the control shareholder of the Protea Group, operated in Namibia by United Africa Group, this week through the news agency APO announced Marriott International’s expansion and strengthening of its Sales and Marketing Leadership Team for Middle East and Africa.
According to APO, this bold new initiative comes on the heels of the successful mega merger between Marriott International and Starwood Hotels and Resorts and the fast progressing integration of the two companies.
The revamped Brand, Marketing, Sales and Consumer Services (BMSC) Leadership Team comprises of highly experienced professionals from Marriott International and legacy Starwood Hotels and Resorts, bringing together exceptional talent and expertise from both companies and speaks to the company’s commitment to support its enhanced footprint and aggressive growth plans in the region.
Led by seasoned Marriott International veteran, Neal Jones, Chief Sales and Marketing Officer, Middle East and Africa, Marriott International, the team will provide dedicated support to the company’s thriving regional portfolio and will be responsible for driving top line revenue for Marriott International brands, ensuring the regional Sales and Marketing strategy is aligned with the company’s vision and priorities.
With a current portfolio of over 240 hotels with 54,000 rooms in 30 countries, Marriott International is working towards targeting a projected growth of 150,000 rooms operational and pipeline in 38 countries by 2022 across Middle East and Africa.
Commenting on the announcement, Neal Jones said, “The leadership changes we are announcing are important to foster greater synergies, teamwork, accountability and nimble decision-making critical to lay a strong foundation that will support our ambitious growth plans in the region. I am extremely excited to work together with such a talented and diverse group of leaders who bring with them exceptional domain expertise as well as regional insights that will enable us to create a more vibrant organization that delivers value for all stakeholders.”
“I am confident that with this, we have the right structure and talent in place to accelerate our lead in the market, drive further innovation and strengthen the positioning of our brands while keeping our loyal and new guests at the centre of everything we do, steering us into the next phase of our growth and success,” he added.
Marriott’s BMSC leadership team for Middle East and Africa has been formed with seasoned hospitality professionals currently on board and a Vice President Luxury Brands soon to be announced.