Public Relations Institute to host training workshop

The Continuing Professional Development Training on Brand Strategy and Communication will be hosted by Public Relations Institute of Southern Africa (PRISA) on 26 and 27 July at the Bank Windhoek Learning and Development Department.

The training workshop will cost registered PRISA members N$450 and non members N$500 and students will pay N$250 and Margareth Gustavo, Managing Director of Cornerstone Joe Public will be the facilitator.

“I would like to invite all Public Relations Practitioners, Liaison Officers, Spokespersons, Media Specialist, Academics in the communications field and students to register and attend this prestigious CPD training,” said Rhingo Mutambo, Chairperson of PRISA Namibia.

He added that it is one of PRISA Namibia’s roles to provide CPD training for Public Relations Practitioners and students through various forms such as formal education and training, skills programmes, workshops conferences, research, sharing of information through presentations, case studies, participation in awards programmes, mentoring and coaching.

The purpose of the workshop is to give Public Relations Practitioners and interested persons a sneak peak into developing brand strategies and to understand how they can assist the marketing in building or communication the brand.

The workshop will cover topics such as overview on brands, gathering insights, brand strategy, communication strategy and channel strategy.