Guest Contributor | Sep 21, 2022 | 0
National broadcaster gets rights to host Japanese TV programmes
Japan through its Parliamentary Vice-Minister for Foreign Affairs of Japan, Shunshuke Takei handed over 21 Japanese television programmes to Namibian Broadcasting Corporation (NBC) Director General, Stanley Similo, last week.
This was the first time the government of Japan in cooperation with the Japan Foundation provided Japanese TV programmes to Namibia, since the establishment of its Embassy in Windhoek in 2015.
The cost of the broadcasting rights of 21 TV programmes worth over N$2 million (app. JPY17 million)is borne by the Japan Foundation.
Receiving the programmes on behalf of the NBC, Similo said, “We want to engage our international partners to ensure that the NBC channels are populated with content that is in line with the broadcaster’s mandate to inform, educate and entertain. The accommodation of Japanese programming will allow the NBC to fulfil this mandate and bring the world closer to the Namibian people.”
NBC’s Head of Content Hub, Maria Indongo-Nepaya had been tasked with selecting the content from the list offered by the Japan Foundation to be broadcasted to the nation at large.
“It is the NBC distinct pleasure to introduce the Namibian people to Japanese content, thereby enabling them to embark on a journey of understanding regarding Japanese arts and culture, as well as science, economics and much more,” she said.
The 21 selected content genres vary from drama to documentary, spanning a broad range of topics including arts & culture, technology & economy,industry as well as nature & science. The selection also includes animation programmes for the younger demographics.
With this partnership, the NBC and the government of Japan in cooperation with the Japan Foundation aim to provide to local audiences of all age groups enjoyable international content enabling the citizenry to get to know Japan and its people.
The Japan Foundation is an institution supervised by the Ministry of Foreign Affairs which promotes international cultural exchange and mutual understanding programs throughout the world in order to cultivate friendship and ties between Japan and the world.
Caption: (R to L).H.E Hideyuki Sakamoto, Ambassador of Japan to Namibia, Chief Commercial Officer, Umbi Karuaihe-Upi, nbc Director General, Stanley Similo, Fumi Kitagawa, Official, Second Africa Division, Ministry of Foreign Affairs, Shunsuke Takei, Parliamentary Vice Minister for Foreign Affairs, Acting Chief: News and Programming, Maria Indongo-Nepaya, Ippei Tada, Executive Assistance to Parliamentary Vice Minister for Foreign Affairs, Hisanobu Mochizuki, Senior Regional Coordinator, Second Africa Division, Ministry of Foreign and Yukie Hayashi, Official, Second Africa Division, Ministry of Foreign Affairs.