Guest Contributor | Jun 2, 2022 | 0
Shiimi and Iita anti-litter masks shortlisted at Cannes Lions Festival of Creativity
Petrus Shiimi and Saima Iita, two Namibian artists who brought life to an idea of advertising agency Advantage Y&R, have just received news that their designs for an anti-litter campaign for client Greenpeace Africa, have been shortlisted at the last weekend’s major international advertising awards in Cannes.
Their striking Trash Mask designs collected accolades from both the judges and the advertising fraternity. Advantage Y&R also received an Act Responsible Award. This is a first achievement for any Namibian advertising agency. The award ceremony was held on Saturday 24 June.
The global Young & Rubicam (Y&R) network of which the Namibian agency is an associate, took 8 Lions, the top award internationally in the advertising sphere. 15 other submissions were shortlisted.
The Cannes Lions Festival of Creativity is the world’s most prestigious Advertising Awards, and the competition for prizes is fierce.
The work entered by Advantage Y&R caused a stir and drew many praises. The work was a series of print ads entitled ‘African Trash Masks’ created as an anti‐littering and recycling campaign for Greenpeace Africa.
The campaign was shortlisted in the Outdoor category.
The campaign was also exhibited by Act Responsible, an organisation at Cannes celebrating global creativity which supports good causes. Visitors to the exhibition and to its website, were invited to select their favourite ads, and African Trash Masks won 2nd prize in the Planet category.
‘African Trash Masks’ for Greenpeace Africa was conceptualised and designed by Advantage Y&R. The masks themselves were created by Shiimi and Iita.
Advantage Y&R is a full-service Windhoek-based agency. For the past twenty years, it has been a leading designer and conceptualiser of marketing campaigns.