Guest Contributor | Jul 3, 2019 | 0
VIGO a major hit
The Breweries will continue its successful roll-out of the new non-alcoholic beer, VIGO, at the Ongwediva Trade Fair.
Namibia Breweries recently said the performance of its non-alcoholic malt-based drink, Vigo, has thus far been a phenomenal success and results have been very encouraging. Rosalinda Mupiya, Marketing Innovation Manager at the Breweries advised: “VIGO seems to have struck universal consumer appeal across all age groups and genders. There is a high demand for this product as consumers like the stylish and classy product offering.”
Mupiya said Namibia Breweries breathes the company’s stated purpose, “Creating a future, enhancing life”. The success story of any new product contributes towards this purpose as it paves the way for more work opportunities and revenue generation – for the good of the whole nation.
Namibia Breweries conducted extensive research before the launch of VIGO and this research has paid off. “Although launched just before the winter season it has been welcomed by consumers and proves the point that a good quality product will be enjoyed, regardless of the season,” says Mupiya. When questioned about the favourite flavour she said that both flavours seem to be equally popular although there is a 51/49 split in favour of the Marula flavour.
Mupiya added that the feedback from consumers has been overwhelming, indicating universal product acceptance. The Breweries has developed an extensive marketing campaign for VIGO.
“We are proud of being associated with another exceptional product by NBL”, said Mupiya.