Feature rich smartphones at disruptive prices
FastMobile an emerging smartphone brand in Africa recently said that Smartphones have become an essential part of everyday life, however, consumers no longer want to be tied up with long term contracts that offer very little value besides the over-priced handsets.,
The company which is based in South Africa was started with an aim to bring the benefits of affordable smartphone telephony to the masses said smartphone contracts are costly compared to the attractive deals available to prepaid customers today.
“Consumers have many choices that could save them thousands, especially with a new wave of affordable high-end smartphones entering the market,” the company said.
FastMobile, one of the new entrants to the smartphone market, said contract phones made good sense when prepaid costs were exorbitant, but the gap has since closed and prepaid call and data plans are now a better option for most.
According to them competition in the prepaid sector has ensured an overall lowering of prices and there has also been a drastic reduction in mobile termination or interconnect charges.
“With the falling data prices and unlimited data offers, consumers can now access more content on their phones than ever before. With prepaid, they also have the freedom of to choose between service providers, depending on the special offers available,” they added.
According to them, future growth in the market will be driven by attractive pricing as a result of increased competition, ensuring reduced mobile voice and data rates. More importantly, the growth will largely depend on the proliferation of mobile network technologies such as 4G (LTE) and superior provision of mobile services by network operators.
With the evolving smartphone consumer profile, FastMobile identified the need for demystifying the smartphone experience for the consumers.
“We understands the consumers’ requirements and always tries to introduce devices that combine the best-in-class features with the latest technologies. We endeavours to bring the most feature rich mobile devices at disruptive prices,” they said.
For this reason, FastMobile introduced the TrendZ1, an affordable high-end smartphone that will allow consumers to take advantage of the many prepaid special offers available today.