Rikus Grobler | Jan 16, 2018 | 0
Tourism to get a boost from TrustYou and rainmaker partnership
The world’s largest guest feedback platform, TrustYou is increasing its presence in southern Africa and introduces digital marketing expert rainmaker digital as distribution partner.
Rainmaker digital who invented the unique, proven and time tested holistic five (5) Stages of Digital Success for the Hospitality and Tourism Industry integrates TrustYou seamlessly in its Stage and Stage 3 in order to actively manage the reputation of its clients.
The local-based company is specialized in managing and optimizing the entire digital presence and marketing for hotels, lodges, guesthouses, and tour operators located in Southern Africa in order to provide them with a competitive advantage against the global players.
The partnership between rainmaker and TrustYou enables hotels, Lodges and Guesthouses to: actively manage their reputation; optimize their digital presence and gain a higher online visibility. It will also increase website traffic through Google to enhancing bookings ultimately translating into better occupancy rates. This means there will be higher revenue streams as well as improved profits.
“TrustYou forms an essential and intrinsic part of our unique and holistic digital success strategy offering to hotels, lodges and Tour Operators in Southern Africa and completes our holistic approach to overall improving our clients’ digital presence”, said Thomas Müller, CEO and Co- Founder at rainmaker.
“The review and feedback management tools fromTrustYou provide us the opportunity to change and improve the hospitality landscape on a much larger scale in Southern Africa, which is very exciting,” he added.
According to Müller, rainmaker digital integrates TrustYou’s Reviews into its hotels’ and tour operators websites to showcase the online reputation and create transparency that leads to more direct bookings.
Furthermore he said, it utilizes TrustYou’s platform features to actively collect guest surveys, analyse and manage reviews from all sources, and improve the overall scores and performances. This allows hotels and Lodges to immediately identify areas for improvement or necessary investments in order to guarantee maximum guest satisfaction and high scores across the web.
Michael Menzel, CRO and VP Strategic Partnerships at TrustYou said, “With rainmaker digital, we have found a local expert for hospitality, tourism, and digital marketing, to strengthen our presence in Southern Africa. The company’s track record which introduces digital success to hotels corresponds well with TrustYou’s guest feedback platform and services.”
“We are convinced that together we can assist all types of accommodation providers to improve their online reputation, feedback management, and overall digital success,” he added.