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Giant condoms on termite mounds spread the Be Safe message.

Giant condoms on termite mounds spread the Be Safe message.

15 December 2016 – Holiday travellers from Windhoek to the coast is set for a big surprise – literally! A local ad agency, taking their cue from a client’s brief, has mounted gigantic pink and white condoms on strategically placed termite mounds along the holiday route.

“Every year, Namibians flock to the coast to let loose, strip down and have some fun in the sun. Travellers this festive season have been treated to a unique sight: giant pink and white condoms adorning the many termite mounds found along the main road to the sea” stated advertising agency, Advantage Y&R when they announced the bizarre campaign.

And the reason for the in-your-face giant condoms? To remind people to ‘Be Safe’… when the season starts to heat up.

The project was briefed by Commodity Exchange, and the concept is the brainchild of Advantage Y&R to remind people to Be Safe over the holidays. At the same time the stark visual markers create the first momentum for Commodity Exchange’s up-and-coming new condom brand, YOLO.

“Namibia’s termite mounds stand proudly erect along the roadside. Given their phallic shapes, they were a perfect fit for the ‘condom-billboards’ “ said the agency omitting to tell Namibians what phallic means.

All of the condoms feature a ‘BE SAFE’ message, as well as a #YOLOBeSafe hashtag to spark a conversation on social media, and create brand-awareness for YOLO.

Commodity Exchange is a 100% Namibian-owned, award-winning condom manufacturer and medical supplier based in Windhoek. They produce the new YOLO condom. The company received a 2014 Quality Award in New York from BID (Business Initiative Directions). The company is ISO accredited and their products carry the SABS quality seal.

About The Author

Daniel Steinmann

Brief CV of Daniel Steinmann. Born 24 February 1961, Johannesburg. Educated at the University of Pretoria: BA, BA(hons), BD. Postgraduate degrees are in Philosophy and Divinity. Editor of the Namibia Economist since 1991. Daniel Steinmann has steered the Economist as editor for the past 28 years. The Economist started as a monthly free-sheet, then moved to a weekly paper edition (1996 to 2016), and on 01 December 2016 to a daily digital newspaper at www.economist.com.na. It is the first Namibian newspaper to go fully digital. Daniel Steinmann is an authority on macro-economics having established a sound record of budget analysis, strategic planning and assessing the impact of policy formulation. For eight years, he hosted a weekly talk-show on NBC Radio, explaining complex economic concepts to a lay audience in a relaxed, conversational manner. He regularly helps economics students, both graduate and post-graduate, to prepare for examinations and moderator reviews. He is the Namibian respondent for the World Economic Survey conducted every quarter for the Ifo Center for Business Cycle Analysis and Surveys at the University of Munich in Germany. He is frequently consulted by NGOs and international analysts on local economic trends and developments. Send comments to daniel@economist.com.na