Men on the Side of the Road now MSR
The former Men on the Side of the Road, last week announced and celebrated its new branding, logo and future strategy. From now on, this charity will operate as MSR. The focus will remain the unemployed and to provide them with suitable training.
MSR Chief Executive Crystal Beukes said MSR was established in 2007 to provide support to men sitting and waiting for menial jobs, to train them and to connect them to formal employment. Since its inception, MSR has helped more than 1100 men.
“The rationale for changing the brand came about because of the realization that there were so many categories of unemployed people, those physically sitting on the side of the road, those who are on a virtual side of the road and those that are one their way to either of the two. Whatever the case may be, all are in the same category ‘unemployed’. The Board realized that to have an impact, MSR should consider all unemployed people, thus including the men physically sitting on the side of the road, Grade 10 and 12 school drop-outs, women and all other falling in the category of being unemployed,” explained Beukes.
From this realisation, MSR adapted its strategy to make its services inclusive to all Namibians.
“[With] the training offered through MSR, unemployed people get opportunities to better equip themselves for the job market or to start their own business when possible,” said Hon Erkki Nghimtina, the Minister of Labour, Industrial Relations and Employment Creation, when he officially launched the new MSR.