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500 children for a B

Ashley and Filip with their human B on the dunes.

Ashley and Filip with their human B on the dunes.

After a huge success with the letter B that was made from 500 children on the dunes at the coast, Ashley Cooper and Filip Cederholm of Peace Love & Photography are planning on staging a charity exhibition and fundraising event to raise money for local charity organisations.
Ashleyand Filip founded the ABCharity project to inspire children and to create an environment where a caring attitude is guaranteed. They hope that the children who attended the event realise that they are part of a global project of Kids helping Kids. The couple, who plan on staying in the country for another four weeks, are on an extended global charity tour where another letter of the alphabet is painted or sculpted in every new country on their list. Their trip started in Cape Town where they painted an A, then moved to Namibia where last week, they used 500 school children from Walvis Bay and Swakopmund, to stage a gigantic letter B on the sand dunes.
The team conveyed their gratitude to the outpouring of support from companies and individuals who have helped to make the project in Namibia a reality. “A special thank you goes to the Namibia Tourism Board and the Knowledge Foundation for helping us get the project off the ground,” they said. The response they received in Namibia and in particular from the coastal communities, surpassed all expectations. “We are extremely overwhelmed and touched by the response” the two said this week.
They are now continuing with their Namibia tour, visiting places like Etosha. Their travel experience becomes part of a running web series that documents their epic journey.
They intend to raise about U$10 million for charity by December 2016. For their next letter C, Ashley and Filip will travel to Zimbabwe where they will stage their letter C in front of the Victoria Falls.

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