Two Loeries for Advantage Y&R ad agency
The dashing, dusty #DontWashMeNAM campaign created by ad agency, Advantage Young & Rubicam for the City of Windhoek, received two awards at the 2016 Loerie Awards held in Durban from 15 to 21 August.
The save-water campaign grabbed a Silver Loerie in the Live Events–Sponsorship category, and a Bronze Loerie in the Transit and Air category for the Namibian advertising agency.
Toufic Beyhum, Creative Director at Advantage Y&R, said: “These wins are vital for the upliftment of the Namibian advertising industry. The Loerie Awards are adjudicated by judges from Europe, the USA and South Africa, which proves that it is possible for us to produce local work that is relevant, and which is also recognised internationally.”
#DontWashMeNAM is an awareness campaign created to draw attention to the drought to discourage car owners from washing their cars. Advantage hired eight artists to create works of art on dusty car windshields to prove that cool cars do not need to be clean. The cars were displayed at an Alternative Art Exhibition, and then paraded along Eveline Street in Windhoek, an area notorious for unregistered car washes wasting huge amounts of water.
Truda Meaden, Managing Director at Advantage Y&R commented “We’re proud of the work done on this campaign. Not only was it creative and eye-catching, it also shook Namibians up, kick-starting important conversations and changing behaviour. These Loerie Awards are the cherry-on-top.”
The Loeries are Africa’s première advertising initiative to recognise, reward, inspire and foster creative excellence in the brand communication business.