Rikus Grobler | Jun 20, 2017 | 0
JC le Roux toasts fourth ICON label
Iconic South African champagne, JC le Roux has been voted a true ICON brand for the third consecutive year topping its sixth triumph as a category winner in the Ask Afrika ICON Brands Survey. JC le Roux is arguably one of the most favoured sparkling wines among Namibian consumers.
“The only alcoholic beverage and one of just 39 brands to achieve iconic status in the 2016/2017 consumer survey, JC Le Roux has once again proven its prowess as the country’s leading sparkling wine” said Ask Afrika ICON brands in a statement announcing JC le Roux’s success.
From 2012 to 2015, JC le Roux beat all other wine brands to lead the ‘Alcoholics Drinks: Wine’ category and this year topped the inaugural ‘Alcoholic Drinks: Sparkling Wine’ category. It achieved ICON status in 2012, 2014, 2015 and again in 2016.
Based on an extensive, country-wide opinion poll of more than 15000 consumers, Ask Afrika ICON brands are loved, have a loyal following and instil a common experience in the hearts and minds of Africans irrespective of cultural background, income level and language. The survey is conducted annually by the Ask Afrika Group market research company. In addition to identifying ICON brands, the survey also ranks brands in 163 product categories.
“ICON brands are essentially brands that unite us as a nation by signifying a shared experience and we are overjoyed JC Le Roux continues to play such a cohesive role in the lives of our consumers. Our ICON hat trick in addition to our undefeated record for six years running as category winner says it all. With our world class Méthode Cap Classique and Vivante sparkling wines, there really is a vibrant J.C. Le Roux for every taste, individual preference and occasion,” said Jackie Olivier, Global Marketing Manager.
Crafted at The House of J.C. Le Roux in the heart of the Stellenbosch Winelands, the brand’s signature is without doubt its single-minded approach in creating a diverse range of quality sparkling wines, each as individual and vibrant as the consumers who love them.