Technology is driving change at a rapid rate and business leaders are constantly being warned about digital disruption and how technology is changing the world. However, there is an enormous opportunity for organisations that are willing to digitally transform. This is according to Marl Geschke, Chief Executive Officer of digital transformation company, Xuviate.Sharing his thoughts, he pointed to RelevantIT as the digital transformation. “Relevant IT is a methodology developed specifically for SMEs to provide a clear, actionable roadmap of the developmental steps that need to be taken to rapidly increase the digital business DNA.”Key to this methodology is the understanding that information technology holds the promise to add significant business value along four different dimensions. Xuviate coined this ‘The 4 Value Propositions of IT’.Geschke said to unlock the promise of each Value Proposition, old skills have to be brushed off and new skills need to be acquired. “A breakthrough of our methodology is that we have not only been able to identify the 15 most important business technology competencies we need to master, but also prioritised them in the exact order they should be worked on.”Digital transformation should be seen as a way of doing things, creating value at the new frontiers of the business world, creating value in the processes that execute a vision of customer experiences, and building foundational capabilities that support the entire structure he motivated.Relevant IT ensures a well-managed IT platform with appropriate supporting IT processes and if delivered well, IT costs are under control and the business users can generally depend on the platform to be available, as and when they need it.“Once the low-hanging fruit of business processes optimisation have been sufficiently exploited, new opportunities open up to leverage technology expertise and differentiate in the market. Coming in the form of marketing or product innovations and usually involves significant step-changes that improve the overall competitiveness of the organisation,” he pointed out.Organisations that have reached the highest level of maturity understand that technology provides an effective toolkit for continuously reinvention at the business model level.’There is a gold-mine of opportunities waiting for service providers who realise that most mid-sized businesses are clamouring for customised solutions to support them on their digital transformation journey,” Geschke ended.
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