Rikus Grobler | Jun 20, 2017 | 0
NBL introduced Tafel lite
Namibia Breweries Limited (NBL) last week launched its latest creation, Tafel Lite. “A delicious brew with a fresh and crisp taste that elevates NBL’s brand portfolio to new heights, Tafel Lite is lower in total energy with 27% less carbs than its mother brand, Tafel Lager,” said NBL National Marketing Manager, Rosemary Shippiki.
Shippiki described the breweries’ latest innovation as follows: “In line with our vision of being ‘the most progressive and inspiring company’, and commitment to ‘creating amazing experiences and enduring impact’ for our customers, we are extremely excited to introduce this latest innovation to our brand portfolio. Innovation remains a key driver of our business and it is especially exciting to introduce another ‘lite’ beer in Namibia brewed according to the Reinheitsgebot brewing credentials whilst celebrating the 500-year anniversary of this German Beer Purity Law of 1516.”
NBL Managing Director, Wessie van der Westhuizen equally expressed his pride and delight, and stressed the importance of innovation as a catalyst for growth in all business and economic sectors. “NBL is fully committed and passionate about the O&L Group purpose of ‘creating a future, enhancing life,’ for all Namibians. I believe that through breakthrough thinking and relentless innovation, we can achieve this vision together.
I am particularly proud of this new addition as it manifests our commitment to our valued consumers, customers and stakeholders as well as the country at large by stimulating business performance and also contributing to the overall economic growth of Namibia.”
Shippiki went on to say that Tafel Lite is another quality beer from NBL, offering choice to consumers who are looking for a fresh, crisp taste that is lower in carbs.
She concluded by emphasizing the importance of responsible drinking,ww“While we are excited about this new innovation that is a proudly brewed by a Namibian company, I would like to remind us all of the responsibility that comes with the choice of consumption of any alcoholic beverage. Stay cool and enjoy!”