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Workhorse selling like hot cake

Tolla Botha, sales executive of GWM with the single cab, Steed 5 workhorse. (Photograph by Yvonne Amukwaya)The new GWM Steed 5 Workhorse is already sold out barely a week after entering the Namibian market.
Speaking to the Economist on Thursday this week, Tolla Botha, sales executive at GWM, says the Steed 5 single cab is selling fast.
“We have already sold the first 20 of these vehicles. The Workhorse is definitely in high demand and we sold all the ones we had in stock within a week’s time,” said Botha.
He said that the Workhorse stands out from its competitors as it has features that other vehicles in the same category lacks.
Botha says the vehicle is also more affordable, adding that the model has a 3 year 100 000 km warranty period.
The Workhorse is a base model, with power steering, air con, radio and central locking. It has a 2.2 litre petrol engine with 78kw and a payload of 1220k.
The Steed 5 has a 70 litre petrol fuel tank and is found in both single and double cab forms.
Botha said that the double cab has more features than the single cab, including leather seats, electric windows and a build-in CD/MP3 player. Both the single and double cabs can be found in five different colours namely sky silver, pearl black, red, noble grey and titanium white.
Botha added that although sales are going well, the Workhorse is only available in Windhoek at the moment and is yet to make its way to GWM’s outlets in Walvisbay and Oshakati.
He further said that the Workhorse’s client base consists mainly of men, however, it is a good investment for anyone, especially business people such as carpenters as the car is very spacious.
Botha says the Workhorse is truly “value for your money.”
The Steed 5 2.2 Workhorse arrived in Namibia on 30 May and is yet to be officially launched.

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