Rikus Grobler | Jun 20, 2017 | 0
Wine auction raises N$350,000 for conservation
The N/a’an ku sê Group held its annual wine auction, selling its locally made products in an effort to aid conservation, adding a twist to traditional conservation funding with innovative entrepreneurship.
Lucky bidders not only walked away having experienced a night of conservation glory, but also with exclusive products, some the first of their kind.
Overall the auction proceeds exceeded N$350,000 and will definitely play a very significant role in the conservation of Namibia’s wildlife, landscapes and unique cultures
This entrepreneurial effort focuses less on the fine points of personal gain, and more on the tangible facts of planetary gain, in a bid to use entrepreneurial skill for the greater good, and not merely personal profit, to realize the need to tend away from the “self” and advance towards the “whole”.
Attending the auction were Namibia’s most influential and respected entrepreneurs from all walks of life, environmentally astute and business savvy.
The auction and all general in store sales of Neuras products are completely unique, as all proceeds go directly into the funding of conservation of wildlife and their habitats.
“These products are made in Namibia, in the heart of the Namib Desert, by Namibians for Namibians,” said Dr. Rudie van Vuuren, the founder of the N/a’an ku sê Foundation together with his wife and one of Namibia’s most well-known conservationists, Marlice van Vuuren, explained.
The auctioned lots consisted of the cream of the vineyard crop of Neuras products, including Red Blend, Triple Clone Shiraz, Triple Cultivar Shiraz and Natur Branntwein, all proudly produced at N/a’an ku sê’s Wine and Wildlife Estate, Neuras.
The proceeds will be used for the various conservation projects that N/a’an ku sê has dedicated itself to, preventing the unnecessary persecution of Namibia’s predators due to human-carnivore conflict, ensuring that species like leopards, cheetahs, wild dogs and hyenas aren’t driven to the verge of extinction through declining natural habitats and human-animal conflict.
Currently, Namibia can be considered an untouched paradise as citizens generally have a low impact on the environment with its small population, low affluence and the limited technology available to Namibians.
The auction was also a platform used to launch the re-branding of Neuras wines with new labels – labels beautifully depicting various animal species. The sale of the wine will directly benefit the species as depicted on the bottle.