Select Page

Study showcasing youth trends introduced

Burson-Marsteller Africa, a leading strategic communications and public relations firm recognised by The Holmes Report as ‘African Consultancy of the Year’ in 2015, recently introduced The A-Generation Study showcasing six trends that reflect the mind set and changing priorities of African youth in 2016.
Burston-Marsteller is represented in Namibia by its associate, Parrot Communications under the leadership of Gys Reitz.
The A-Generation Study is the result of intensive workshops facilitated by Burson-Marsteller Africa’s partners in north, west, central, east and southern Africa and the Indian Ocean islands, and attended by a cross- section of participants from predominantly Millennial age groups across diverse industry sectors.
Robyn de Villiers, CEO and Chairman, Burson-Marsteller Africa said, “Africa has the youngest and fastest- growing population in the world, and it continues to get younger as populations around the world get older. There are almost 200 million youth in Africa and that number will double by 2045. According to African Economic Outlook’s 2015 report, 40% of the continent’s working age population is between the ages of 15 and 24. How they think and what they see as important are critical insights for marketers that want to build brands in Africa.”
Elaine Cameron, Head of Burson-Marsteller’s Future Perspective Trend Analysis Group, said, “The robust A-Generation Study is a cross-border collaboration reflecting a truly pan-African perspective on the continent’s youth. With guidance from Lola Pedro, African Regional Director at, we adapted their Consumer Trends Canvas to provide the team across Africa with an evidence-based framework for the trends.”
“There were notable similarities with what we found in the Indian youth study in 2015, in that both African and Indian youth are keen to be the ones to create change and both are intensely proud of their roots,” she added.
Providing an overview of the trends, de Villiers said, “Empowered by a new, technology-enabled world order and the loosening of previously restrictive social hierarchies, young, cosmopolitan Africans are taking a bold approach to creating their own futures”.

About The Author


Today the Typesetter is a position at a newspaper that is mostly outdated since lead typesetting disappeared about fifty years ago. It is however a convenient term to indicate a person that is responsible for the technical refinement of publishing including web publishing. The Typesetter does not contribute to editorial content but makes sure that all elements are where they belong. - Ed.

Following reverse listing, public can now acquire shareholding in Paratus Namibia


20 February 2020, Windhoek, Namibia: Paratus Namibia Holdings (PNH) was founded as Nimbus Infrastructure Limited (“Nimbus”), Namibia’s first Capital Pool Company listed on the Namibian Stock Exchange (“NSX”).

Although targeting an initial capital raising of N$300 million, Nimbus nonetheless managed to secure funding to the value of N$98 million through its CPC listing. With a mandate to invest in ICT infrastructure in sub-Sahara Africa, it concluded management agreements with financial partner Cirrus and technology partner, Paratus Telecommunications (Pty) Ltd (“Paratus Namibia”).

Paratus Namibia Managing Director, Andrew Hall

Its first investment was placed in Paratus Namibia, a fully licensed communications operator in Namibia under regulation of the Communications Regulatory Authority of Namibia (CRAN). Nimbus has since been able to increase its capital asset base to close to N$500 million over the past two years.

In order to streamline further investment and to avoid duplicating potential ICT projects in the market between Nimbus and Paratus Namibia, it was decided to consolidate the operations.

Publishing various circulars to shareholders, Nimbus took up a 100% shareholding stake in Paratus Namibia in 2019 and proceeded to apply to have its name changed to Paratus Namibia Holdings with a consolidated board structure to ensure streamlined operations between the capital holdings and the operational arm of the business.

This transaction was approved by the Competitions Commission as well as CRAN, following all the relevant regulatory approvals as well as the necessary requirements in terms of corporate governance structures.

Paratus Namibia has evolved as a fully comprehensive communications operator in Namibia and operates as the head office of the Paratus Group in Africa. Paratus has established a pan-African footprint with operations in six African countries, being: Angola, Botswana, Mozambique, Namibia, South Africa and Zambia.

The group has achieved many successes over the years of which more recently includes the building of the Trans-Kalahari Fibre (TKF) project, which connects from the West Africa Cable System (WACS) eastward through Namibia to Botswana and onward to Johannesburg. The TKF also extends northward through Zambia to connect to Dar es Salaam in Tanzania, which made Paratus the first operator to connect the west and east coast of Africa under one Autonomous System Number (ASN).

This means that Paratus is now “exporting” internet capacity to landlocked countries such as Zambia, Botswana, the DRC with more countries to be targeted, and through its extensive African network, Paratus is well-positioned to expand the network even further into emerging ICT territories.

PNH as a fully-listed entity on the NSX, is therefore now the 100% shareholder of Paratus Namibia thereby becoming a public company. PNH is ready to invest in the future of the ICT environment in Namibia. The public is therefore invited and welcome to acquire shares in Paratus Namibia Holdings by speaking to a local stockbroker registered with the NSX. The future is bright, and the opportunities are endless.