Women are the key

US Ambassador Thomas Daughton (centre left) and AWEP Director Anne Gebhardt (centre right) with the participants and facilitators at a recent Communication and Negotiation workshop conducted by the African Women’s Entrepreneurship Programme (AWEP).
Reminding the participants that “Women hold the key to economic growth,” the Ambassador presented training certificates to 22 business owners from such sectors as retail, ICT, tourism, management consulting, manufacturing, law, accounting, and marketing. The ladies received training on presentation, negotiation, public speaking and many other aspects central to effective communication. The workshop content was developed by the United States Agency for International Development’s (USAID’s) Southern African Trade Hub programme in collaboration with renowned communications expert from Brown University, Dr Barbara Tannenbaum.