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All tourism eyes on Indaba

The biggest platform for players in the tourism industry, Durban’s famous Indaba, is just three months away. Indaba invariably draws a large group of exhibitors and participants from Namibia, all keen not to miss the opportunity to engage the movers and shakers in the continent’s flourishing tourism sector.
INDABA 2016 takes place from 7 to 9 May 2016 at the Inkosi Albert Luthuli International Convention Centre in Durban, in South Africa’s Kwa-Zulu Natal Province.
Billed as Africa’s largest trade show, INDABA brings exhibiting tourism product owners from the continent to meet and do business with global hosted and non-hosted buyers – the very people tasked with identifying suitable tourism offerings for their clients. Also in attendance is a legion of local and global media, industry leaders and stakeholders who too are keen to see and find out more about the increasingly recognised potential of Africa’s tourism industry.
“We have always promoted INDABA as a business facilitating platform for tourism product owners who want to capitalise on tourism’s growth. This platform allows exhibitors to put Africa’s incomparable tourism offerings on the continental and global centre stage by facilitating business meetings with reputable buyers enthusiastically looking for the next best destination or African tourism product offering to include in their portfolios,” explained Sthembiso Dlamini, acting Chief Executive Officer of South African Tourism.
The development of tourism impacts widely on areas such as the economic growth of countries, job creation, and exposure to global markets. As visitors continue to visit these destinations, the host countries benefit through investment in infrastructure, skills development and building the reputation of Africa.
Suzanne Bayly-Coupe from Classic Portfolios said “In the fifteen years since our organisation has been participating at INDABA, we have seen a definite improvement and positivity around our brand awareness on the continent. Although the numbers have dwindled, the vibe on the exhibition floor is always wonderful to be a part of. We look forward to this year’s show and to meet key trade partners and buyers.”
“INDABA has grown to assume the position of the leading quality business enabling trades how offering buyers, exhibitors and delegates maximum value. There is no other travel trade show that is as widely representative of the African tourism industry and as distinctively African” said Dlamini.

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