Optimism high as Swakara pelts go on auction in Kopenhagen
In total there are 59,259 pelts on offer, including 4217 unsold pelts from the April auction. The pelts will be auctioned on 25 September 2015 by Kopenhagen Fur in Denmark. A delegation of representatives from Agra and the Swakara (Karakul) Board of Namibia will attend this auction.
As part of promoting Namibia’s black diamonds, Swakara pelts, the Karakul Board of Namibia in cooperation with the Beijing branch of Kopenhagen Fur, are conducting a survey to explore the potential of the Chinese market for Swakara. This survey will provide a better understanding of the market, supporting the board to develop and run marketing campaigns. The campaigns will target designers, manufactures and customers to gauge the potential market of Swakara pelts in China.
Raimar von Hase, the Chairperson of the Karakul Board said that it is always challenging to make a prediction with auctions especially under the current international market uncertainties. He is hopeful that it would be a resounding success. “We are confident that the auction will go well. Swakara was prominently visible at the 50 year anniversary fashion show of Karl Lagerfeld, alongside other powerful brands like Gucci and Prada. Hence, our proudly Namibian product is gaining international interest from fur lovers,” he said.
“With the Greek financial situation now stable, we expect Greek buyers back at the auction.” Wessel Visser, Agra ProVision’s Manager for Social Business and Services and Manager of the Pelt Centre shared Mr von Hase’s sentiments. “Following the recent developments in the fur industry, some buyers are now returning to the auction house with the exchange rate in favour of the Namibian farmers, it is expected to be a very successful auction for Namibia” he said confidently.
Earlier this year, 93% of the Swakara’s total offering was sold at the April pelt auction in Denmark. Of the total offer of 60,910 Swakara pelts, 56,693 were sold at this auction on 18 April 2015. The average price of N$ 461.74 (DKK 266.72) represents a decrease of 17.76% in Namibian Dollar terms (in Danish Krone (DKK), a decrease of 9.7%) on the N$ 561.47 (DKK 295.35) achieved at the September 2014 auction. The pelts sold consisted of 42 350 black, 10 406 white, 2 648 spotted and 1 289 diverse pelts.