Rikus Grobler | Oct 18, 2017 | 0
O&L Leisure reports excellent results
From financial year 2012 to end financial year 2015 revenue at Mokuti Etosha Lodge grew 85%, the achieved average daily room rate (ADR) by 23% and the average annual occupancy by 44%. Earnings before interest and tax (EBIT) increased by 343%.
Customer satisfaction equally dramatically improved as explained by Lance Hurly, Mokuti’s General Manager, “In 2012 Mokuti Etosha Lodge was ranked 15th of 33 accommodation establishments as tracked by TripAdvisor, the World’s largest hospitality review platform. From 2012 we continuously moved up to now 5th out of 33 in 2015.”
Results at Midgard Country Estate confirm revenue increased by 79%, the average daily room rate by 12% and annual occupancy by 46%. Earnings Before Interest and Tax was raised by a gratifying 114%.
Diether Zevenster, General Manager at Midgard confirmed, “Since 2012 we have, through dramatically improved service standards and staff motivation, been able to firmly position Midgard as a Conferencing and Wedding venue of choice for all in Namibia. It is also very gratifying to see how many Namibian families, especially from Windhoek have also made us their destination of choice on weekends and public holidays.
O&L Leisure’s Managing Director Bruce Hutchison added, “I am extremely proud of how our Team in the properties and at our Central Office have performed achieving these sterling results. It is also rewarding to see how our re-branded company and its management have been accepted by all our clients and guests resulting in these results.”
Hutchinson added, “During this time our Team is also successfully developing the new 125 room Strand Hotel Swakopmund, opening its doors on October 9, 2015. In addition, up on the banks of the Chobe River in Namibia’s Zambezi Region and directly opposite the Chobe National Park, we are busy completing the exciting 16 Villa Chobe Water Villas due for opening in January 2016.”
Thomas Müller, General Manager Marketing & IT at O&L Leisure explained, “These results were achieved by us correctly identifying and focusing on our various market segments and by providing a product and pricing our customers found were correctly addressing their needs and desires.”
“We were able to re-establish the all important relationships with the Namibian Tourism Industry and International Tour Operators by being a transparent, open and predictable business partner, listening to the market and focusing on the customers’ requirements,” Müller concluded.