Johannesburg – Standard Bank has won the Super Regional award for its eMarketTrader platform in the 2015 Profit & Loss Services Digital FX Awards.
Profit & Loss Services is a London-based publishing company that specialises in financial markets, business and technology.
“We are delighted to have been the recipient of this award as it is testament to the progress we have made in becoming the leading Pan African bank with a very clear strategic intent to digitally enable the continent,” said Pratik Vadgama, Head of Corporate e-Commerce for Global Markets at Standard Bank Group.
Standard Bank’s eMarketTrader is a single-dealer platform that brings together market intelligence & research, real-time pricing, trade execution and post trade services through a single web-based application. The system is rich in functionality and built around clients’ needs in a flexible manner that allows changing workflows.
Announcing the award, Standard Bank said the rapid growth of the internet and the use of web technology have resulted in growing demand among customers for sophisticated digital platforms that cater to clients’ financial needs. “This has boosted competition among financial services companies to provide the best digital offerings for their clients.”
“eMarketTrader provides an immediate, secure and user-friendly trading solution,” said Vadgama. “One of the reasons we secured the award was based on the fact that we are focussing not just on features and functionality, but doing what is right for our clients in Africa.”
“[This] means putting our clients in the middle of how we work and thus designing the right client experience, having the right distribution strategy and the right product enablement,” he elaborated. “We believe eMarketTrader encompasses all of the above and provides our clients with deep access to liquidity in African markets.”
Vadgama said Standard Bank is uniquely positioned to use its extensive African footprint to provide clients with unparalleled access to products across Africa enabling the lender to cement its reputation as a leading bank for businesses with multiple operations on the continent.