Vivo, Innscor partnership to conquer fast food market
This partnership will see Vivo Energy become the master franchisee for Innscor’s quick service restaurants in Namibia and Botswana; improving the convenience retail offer for Shell customers.
Commenting on the announcement David Mockford, Head of Convenience Retail for Vivo Energy said: “We understand that our customers are looking for more than just a fill-up when they drive onto our forecourts and that, ultimately, it’s not just about the quality fuels and lubricants we sell to our customers, but about delivering a complete service station experience. Across our network we are looking to upgrade our service stations to a modern format and that’s why this partnership with Innscor – with its well-known and high quality quick service restaurant brands – is so important to us.”
The partnership will see Vivo Energy add quick service restaurants – including Chicken Inn, Pizza Inn, Creamy Inn and Galito’s Flame Grilled Chicken to a number of Shell service stations in Namibia and Botswana.
The first two restaurants will open in Namibia in the coming weeks, with a further eight in Namibia and six in Botswana planned for later this year.
Basil Dionisio, Executive Director, Innscor International Franchising LTD added: “We are delighted that Vivo Energy has become the master franchisee for our quick service restaurant brands in Namibia and Botswana, allowing them to operate these brands at Shell service station sites. It is clear that this will benefit customers, giving them more convenience, quality and choice. We already have a great relationship with Vivo Energy and are looking forward to seeing this grow over the coming months.”
Managing Director of Vivo Energy Namibia, Johan Grobbelaar reaffirmed Vivo Energy Namibia’s commitment to its customers: “We currently have 45 Shell service stations in Namibia and are committed to bringing high-quality fuels and lubricants and an exceptional retail experience to our customers. 11 of our service stations currently offer shopping convenience with Shell Select stores and I am excited to be bringing quick service restaurants to most of these.”
Vivo Energy said they are committed to expanding their presence in Namibia and will continue to identify future opportunities to grow the number of service stations, Shell Select stores, and restaurants that it offers its customers.
Vivo Energy Namibia, the company that distributes and markets Shell-branded fuels and lubricants, was established in 2012.
Innscor Africa Limited (Innscor) was listed on the Zimbabwean Stock Exchange in 1998 and its current market capitalization is USD297 million. Innscor is a diversified Pan African Management Holding company and is in the business to manufacture, distribute, retail food, fast moving and durable consumer goods to the mass market through a managed and where strategically appropriate, vertically integrated portfolio of businesses which benefit from being part of the Group, have the ability or potential to achieve scale and have the ability to dominate the supply chain and/or market in which they operate.
Innscor reported a turnover of USD513 million and a profit before tax of USD31.8 million for the six month ended 31 December 2014. The Innscor Group of companies employs around 14,000 employees.
Their Quick Service Division has an African footprint across eight countries operating 430 counters.