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PRISA rewards top student

In a bid to encourage students to study and excel in Public Relations, PRISA Namibia was given an opportunity to make a modest contribution towards their quest last week at the Polytechnic of Namibia.

Chairperson of PRISA Namibia, Maria Dax said, “our presentation of the ‘Goodie Bag’ to Moses Shuuya, the best performing 2nd year student serves to encourage students and leave them with the thought that ‘failure is never fatal, but success is never final either.”
Shuuya received The PRISA Best Student Award Certificate, a cash incentive of N$1000 of which N$386 is a PRISA Student Membership for one year, and promotional items sponsored by Namedia, a local media content Analysis Company a partner to PRISA.
Dax said that Shuuya’s membership to PRISA will afford him the opportunities to attend Continuing Professional Development’ workshops offered in Namibia and in South Africa. Shuuya will also be exposed to senior public relations practitioners in Namibia through networking events, and possibly mentoring and internship opportunities once in full swing.
Dax said that PRISA decided to introduce a student award due to the realisation that public relations as a profession needs nurturing and support.
“It is new, it is not well understood and there are not enough qualified and experienced practitioners in the industry,” she said.
Dax added that the Namibian Chapter is concerned that there are many people who are employed as public relations practitioners but who are not trained and who unfortunately are not making use of excellent opportunities that the Polytechnic of Namibia and other institutions of higher learning offer to study and develop themselves further.
“We also hope that our collaboration with Polytechnic of Namibia will produce competent public relation professionals in the long run who are able to promote open communication, transparency, preservation and protection of reputations whilst managing relationships between organizations and stakeholders the best they can,” she said.
During the event, Dax extended an invitation to all practising public relations (including spokespersons) in Namibia who did not join PRISA to do so.

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