Gondwana luxury for hashtag winner
Kristina Heita (left) won a social media hashtag competition run by Gondwana Collection in collaboration with the Financial Literacy Initiative (FLI). Here she is with Jessica Thomas (Social Media, Gondwana) and Francois Brand, the FLI manager.
Kristina is the winner of a social media competition run by Gondwana Collection in support of the Financial Literacy Initiative of the Ministry of Finance. She won by offering sound financial advice which she shared through Facebook.
The Financial Literacy Initiative (FLI) is a national platform to enhance financial education for individuals and micro-, small- and medium enterprises via different programmes.
In January and February 2015 the FLI in partnership with Gondwana Collection ran a social media hashtag competition, inviting participants to post personal financial advice on facebook and twitter, including “#TheTigas”. The Tigas are a fictional Namibian family, Meme and Tate Tiga as well as Little Tiga, giving financial advice on the FLI’s social media channels.
For eight consecutive weeks, participants entered a weekly draw with the winner receiving exciting prizes ranging from MTC Airtime to FLI goodies. All weekly winners plus all those who posted #TheTigas and some financial advice in the last week of the competition entered the draw for the grand final prize: a luxurious two-day getaway trip for two people to a Gondwana lodge of the winner’s choice!
Gondwana Collection said the group has been a passionate supporter of financial education since 2013. “Gondwana Collection helped to pioneer the FLI’s workplace financial wellness programme and was one of the first companies to offer financial education to all their employees throughout Namibia.”
“With their continuous effort to raise awareness about financial literacy, Gondwana Collection is certainly setting a best practice example to follow” said FLI manager, Francois Brand adding that the FLI would like to thank Gondwana Collection for their generous contribution to the hashtag competition.
“Learn to live within your income by recognizing your true needs and practice contentment when those needs are met. This will help you avoid unnecessary debts” he advised.
