Core PR for Waggener Edstrom
Local public relations practitioners, Core Public Relations as of last week will now be representatives for Waggener Edstrom Communications, a global independent communication company that has embarked on a strong drive to establish a presence in 18 African markets.
Core PR said Africa has eight of the world’s 10 fastest growing economies, and across the continent the communications industry is poised for growth. Waggener Edstrom has engaged strategic partners in Africa to meet increasing client demand for expanded communications programmes.”
“As companies look to engage their customers through storytelling across more channels and markets, the growing importance of the African continent is becoming increasingly obvious,” said Chris Talago, executive vice president and general manager, Waggener Edstrom EMEA. “We launched our office in Johannesburg five years ago in the knowledge that the continent was primed for growth, but also in the belief that all communications are ultimately local.
Our new partners bring local expertise, allowing us to extend our quality of service and our consistent focus on results to additional markets.”
Waggener Edstrom’s business in South Africa has grown over 35% per year since its inception five years ago. Johannesburg will serve as an African hub for clients in the region, including Nissan, SolarCentury and Microsoft. New general manager James Wilson will lead efforts to integrate with partners as well as direct a number of existing pan-regional accounts across the continent.