Bidvest and Budget car separate brands
The Bidvest Group Limited (Bidvest) has announced that its subsidiary Bidvest Car Rental (Pty) Ltd has reached an agreement with Avis Budget Group, which will see Bidvest cease to operate as Budget car, van and truck rental in Southern Africa, effective 28th February 2015, and will in future trade as Bidvest Car Rental.
The Bidvest Car Rental and Avis Budget Group agreement came to an end on 23 January and a separation agreement was concluded to ensure a smooth transition through to the end of February. Bidvest has been managing the Budget car and van rental franchise in the region for more than 20 years. Bidvest South Africa’s Chief Executive, Lindsay Ralphs said: “the separation discussions have followed in the spirit of our long-standing relationship and both parties are fully committed to ensuring no disruption to customers and partners alike. Over the coming month, Bidvest will embark on the launch of Bidvest Car Rental, a truly and ‘Proudly South African’ domestic car and van rental business.” Avis Budget Group will continue to own and operate the Budget car, van and truck rental brands in Southern Africa. Troy Warfield, Avis Budget Group EMEA Commercial and Licensee Director, said, “this has been an amicable decision that we believe will continue to serve the needs of all our local and international customers. Both parties are fully committed to collaborating to ensure we continue to provide the same high level of service to all our customers.” Paulette McGhee, CEO of Bidvest Car Rental, commented: “The existing infrastructure, management and team, which has grown to 850 people, will remain unaffected following this decision. The rebranding of all our locations to Bidvest Car Rental is expected to be concluded by the end of February 2015. The direct association with a well-established brand like Bidvest has everyone in the business extremely excited and all are looking forward to this new chapter.”