BMW Motorrad sales increase by 7.2%
BMW Motorrad sold more vehicles in 2014 than in the year before, achieving a record sales figure for the fourth time in a row. With 123,495 vehicles sold in 2014 (previous year: 115,215 units), the manufacturer delivered more motorcycles and maxi scooters than ever before in the company’s history.
This was an increase of 7.2% compared to an already very strong previous year. In December, deliveries rose by 10.9% to 7,032 units (previous year: 6,343 units).
Germany continues to be the most successful single market for the bavarian brand, with around one fifth of all units, 21,714 vehicles, sold last year. Once again BMW Motorrad was the segment leader in its home market with a market share of over 25%.
In the relevant market segment of the 500 cc and above categories, BMW Motorrad remained the market leader not only in Germany but also in Italy and Spain.
Stephan Schaller, President of BMW Motorrad said, “we are looking back on a successful year. For the first time in the company’s history, BMW Motorrad sold more than 120,000 vehicles.
I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”
He continued, “in 2014 we launched no less than five new models worldwide. These made a major contribution towards achieving the positive sales numbers.
The R nineT got off to a phenomenal start and leapt to fourth place in our bestseller ranking right from the start. This success exceeded our own expectations.”
Meanwhile the water-cooled R 1200 GS has been the most successful BMW motorcycle.
The most popular BMW Motorrad models with over 40,000 units sold are the R 1200 GS (24,380) together with its sister model R 1200 GS Adventure (16.242). The BMW R 1200 RT takes third place with 12,140 units sold.
The R nineT sold exceptionally well.
A look ahead to 2015 for BMW Motorrad, Schaller said will see numerous innovative and emotional vehicles added to the product portfolio. The new BMW S 1000 RR will be available at dealers as of spring 2015.
“The next generation of the supersports bike offers increased engine output, a 4 kg weight reduction and even greater usability.
With the new BMW R 1200 R and the R 1200 RS two new flat-twin boxer-engined models will be launched into the coming season.
With the new edition of the F 800 R, BMW Motorrad is continuing its series of powerfully distinctive parallel twins,” he added.