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Land Rover launches Defender celebrations

World’s most iconic vehicle drawn on huge 1km scale on the same beach used to sketch the original design 68 years ago.

Land Rover has gone back to the place where it all began to start a year-long celebration of the iconic Defender. A unique 1km sand drawing at Red Wharf Bay in Anglesey, UK, marks the launch of two exclusive limited edition models and the beginning of an exciting new chapter in the Defender story.
As UK production of the current Defender enters its final phase, Land Rover will use 2015 to celebrate its global automotive icon.

Land Rover Vehicle Line Director Nick Rogers explained the significance of recreating one of the world’s most iconic vehicles said, “Passion and enthusiasm surround everything we do with Defender, and that will never change. With a history stretching back 68 years, this is a Land Rover that has thrived for decades on its unquestionable capability and iconic shape. I am now lucky enough to be one of the many enthusiasts at Land Rover committed to creating a fitting successor to the legendary Defender.”
To mark the announcement Land Rover has created the largest sand drawing ever produced in the UK. A Defender outline measuring a staggering 1km across was drawn on the beach at Red Wharf Bay in Anglesey using a fleet of six Land Rovers.
Creating the giant piece of temporary artwork at Red Wharf Bay required a fleet of six Land Rovers, each towing a 3.6m agricultural harrow to draw the unmistakable outline of the Defender in the sand.
The event witnessed the debut of the Defender Celebration Series; two exciting new limited edition models which each celebrate a different element of Defender’s unique history. The Heritage and Adventure are all powered by Land Rover’s proven 2.2-litre diesel engine and will go on sale locally in Q4 2015, in limited numbers.
Land Rover is also investigating the possibility of maintaining production of the current Defender at an overseas production facility, after the close of UK manufacturing.

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