Audi continues to develop well
“Despite challenging market conditions in 2014, the Audi brand continues to develop well in southern Africa,” said Paul Sansom, Head of Audi South Africa. “Audi’s rapid emergence in the premium sector over recent years is set to continue to grow in 2015. We will continue to invest in world-class facilities and people, who provide the very best experience to our customers.”
The introduction of innovative products such as the new Audi TT and new Audi Q7 will showcase completely new technology to the market and will ensure some significant growth for the brand in the coming year,” he added.
The total premium market increased from 85,075 units in 2013 to 86,567 units in 2014, despite the decline of the total vehicle market. The Audi brand achieved a full-year share of 21.2 percent of the premium market having delivered 18,375 units to the market. Audi also continues to lead the industry in respect of customer satisfaction for the third consecutive year as surveyed by IPSOS and was also awarded the number one premium brand status in Dealer satisfaction as per the Dealer satisfaction survey conducted by NADA in 2014.
The introduction of key products, such as the new Audi A3 Sedan and A3 Cabriolet, has allowed Audi to grow its share of these segments with both models performing well in the market.
The Audi A4 remains Audi’s number one selling vehicle range, with 5241 units delivered to customers in 2014. The Audi A4 range, consisting of the Sedan, Avant and all road, continues to provide excellent customer value in the B-segment of the premium market.
There is no sign of slowing down the product onslaught from the brand in 2015, with this year seeing the introduction of highly anticipated new models and key facelifts in the product range. February will see the launch of the all-new Audi TT, followed closely by the launch of the facelifted Audi A6 and Audi A7 ranges.
April will see the launch of the Audi Q3 facelift and May the facelift of the extremely successful Audi A1 range. The all-new Audi Q7 will hit South African shores in the third quarter of the year, with the powerful new Audi RS3 Sportback rounding out the year in the fourth quarter.